While your business may be struggling in keeping afloat during the pandemic, we are all struggling with how to market ourselves. Where some may have completely shut down, other businesses may be operating from homes or just improving the building’s sanitation and disinfection. Today. We at Mark Dicus & Company would like to provide some tips and guidance to help everyone on how to weather the pandemic financially for their business.
How Marketing is Changing Nowadays
Below are a few recommendations changing your marketing approach.
1) Be practical about your stock. Reevaluate your customers must have’s and stop marketing anything else as you scale back to market only your most critical offerings.
2) Don’t be ignorant to the issue and acknowledge the new environment of the pandemic. Avoid being opportunistic and don’t keep your eyes closed to what is going on around you. Consumers are stressed, worried and scared. Be sure to acknowledge their concerns. Write, and market appropriately.
3) Prioritize customer relationships. Know that the pandemic will pass. You will have an impact with your customers with every interaction you have. Gaining life-long consumers can be easily done with being helpful and less opportunistic.
4) Consider customer needs that you can provide and express as much free and helpful advice as you can. Many customers are reluctant to pay for a service person to tackle projects right now. For example, an HVAC system company might do better offering DIY tips that homeowners can do themselves to keep things running. Gyms who are obviously closed or seeing a decline should offer fitness routines people can do at home and encourage a useful video for a 20-minute cardio workout, or something similar.
5) Hold all marketing campaigns. Either pivot campaigns that are more serious or do nothing at all and for now hold automated social media tweets, posts, and paid ads.
6) Acclimate. Currently, alter your approach to meet your business capabilities. Whether you have been short-staffed or cutting back on some services, be sure to focus on fewer things and let them do well. It is important to adapt, as it is not business as usual.
7) Be compassionate. Your vendors, employees, and contractors, as well as your customers all need your patience. Offer more flexibility as you need to expect and understand requests for cancellations and refunds and be sure to handle those in the most empathetic way possible. Trying to figure out what the new normal is for the people during this pandemic is how everyone is navigating through day-to-day living, as we do this together and everyone is in a different place. During this crisis, your customers will remember how you interacted with them. Those interactions will become your brand, for better or worse.
Business Consulting & More in Salt Lake City, St. George, West Valley City, Provo, Orem, West Jordan & Greater Cedar City, Utah
When you need a consultation, accounting, or bookkeeping services, we at Mark Dicus & Company are readily available to provide such quality services with a reliable, qualified team of professionals. Call us today to get started and let us assist you in making your business more successful.